When people mention expertise, they generally tend to associate it with “knowing how to do a job well”, being “prepared” and being “experts” in a certain field or activity.

A very interesting nuance of the meaning of expertise is “adequate, commensurate, appropriate“.

So expertise is not directly in proportion with the amount of our know-how and ability, but rather with our capacity to apply and adapt it to fit different situations and contexts.

For us, expertise is also about placing the human factor at the centre.

This is why “our expertise” is the second value of the #Excellence section

Every product we make represents an opportunity to test our limits and try out new solutions, apply our know-how and expertise, all together.